40 Social Marketing Stats to Help You Build a BOSS Influencer Marketing Campaign

Whether you’re right on point or running behind the moving train on this one, influencer marketing is killing the game. Whereas your Facebook posts may only get shown to 1% or 2% of your followers, BOSS influencers are consistently getting 2% to 5% ENGAGEMENT on their posts, translating to increased brand awareness, product visibility, and the holy grail of marketing – sales.

Read this post on social marketing stats that I wrote for TheShelf.com to help you get a handle on just how important a role influencer marketing should play in your marketing strategy in 2018.