Get on the first page of Google and make sure your customers can find you.
As a Content Strategist, search engine optimization (SEO) is the core of my business. Even more than being able to put words together in a way that impacts the reader, the ability to create and curate articles, videos, and other multi-media content so that it gets found online is – without a doubt – my most valuable offering. Here’s why.
* * * * *
What is SEO?
Search engine optimization is the process of making sure online content shows up high in the search results. Each piece of content you publish online – whether it’s an article, picture, video, or other multi-media content – should be created so that search engines like Google, Yahoo!, YouTube, and Facebook can find it.
The science and art of “doing SEO” lies in being able to figure out which keywords and keyword phrases to focus on when you create content for the web.
In a nutshell, a keyword is the word, phrase, or sentence somebody types into the Google search bar (or speaks into their phone, or asks Amazon Echo) when they’re searching for something online.
I talked a bit about this in the article on products and services.
There are over a billion websites online now. So, when people look for information online, they are specific.
For instance, if you want to order take-out Chinese food, chances are, you’re not going to just type “Chinese food” into your phone. You already know from experience that just typing in the words “Chinese food” will to give you everything from do-it-yourself recipes to La Choy ads.
No. If you want a good Chinese restaurant in your area, you will narrow down your search by saying something like, “Chinese restaurants near me” or “Chinese food in Conyers, Georgia”
People generally don’t do broad searches anymore because it takes too much time to sort through the search engine results. When people search online, they try to be as specific as possible to turn up the best results.
That’s the importance of keywords and keyword phrases.
Using the right keywords makes sure your content gets listed in the search results when people are looking for a product or service you provide. Search engine optimization (SEO) makes sure you show up in the top of those search results, preferably on the first page of Google results
“What Keywords Do You Want to Rank For?”
That’s the question I ask each one of my clients as I sit down to plan their content strategy. In the planning stages, it’s essential for me to know two things:
- The outcomes my client expect over the next 90 days, 6 months and 1 year; and
- The keywords my client deems most important to his or her business
Honestly, by the time I ask the keywords question, I already know what keywords my client should be using. I’ve already asked enough questions about my client’s business and goals to create a preliminary list of search terms their customers are probably using to find them.
Nevertheless, I ask my clients to tell me the keywords they want to rank for because it gives me an idea of how my client wants to be seen online, and also gives me an idea of how well my client understands keyword strategy.
My job is helping you create a keyword strategy that supports your overall business goals. That means using SEO to get your brand or business found online. It means working together to determine what your online conversation should be, and the best way to turn your online audience into paid customers.
If you need help pulling together your content strategy and shaping a powerful online message, call me at (678) 466-9336. That’s my forte.