I teach machines
who you are and
when to recommend you.
People still Google. They also ask ChatGPT, Perplexity, and Gemini. I build the entity infrastructure that makes you findable everywhere — blue links, social feeds, and AI answers. Machine-readable SEM foundation built to drive pipeline across every channel your buyers use.
2021–2025
search strategy
including $1.7M from ChatGPT
SEO vs.
AI Search.
Your industry.
Your playbook.
The way buyers find you has split into two channels that reward completely different things. Pick your industry and I’ll send you the breakdown — what’s working, what’s broken, and where to start.
- Where your buyers ask questions before they search
- What AI systems need to surface you by name
- The gap most businesses in your industry are missing
- Industry-specific MVKG starter framework
Pick your industry.
Get the guide.
Named One of 43 Women
in SEO & AI to Follow in 2026
Featured alongside Aleyda Solís, Lily Ray, Dana DiTomaso, and other globally recognized practitioners in AI search, technical SEO, and organic growth. Published by Tarun Gehani, SEO & AI Visibility Consultant.
Heard from the people
who saw it.
“Sorilbran Othello is the master of AI Visibility. I’ve personally seen her work drive millions of dollars in opportunities from blue chip clients searching AI for ‘best [x] to work with’ and landing on her clients by name. No cold outreach. Just AI doing the work.”
“One of the absolute best people I’ve ever had the honour of working with. Sorilbran has a magical way of weaving together seemingly disparate concepts to make sense of what is happening in the SEO/AEO/GEO world — second to none.”
“Sorilbran is super smart and can distill complex concepts into easy-to-understand formats.”
“She’s truly the MVP of influencer B2B content marketing — I have never seen content generate that amount of pipeline in my career.”
The Shelf
5× Inc. 5000
Influencer Marketing Agency theshelf.com/about ↗
“By 2019, Sorilbran had assembled a full-blown content-marketing machine with us — showing up in search results, tons of spreadsheets, a small crew of contractors. The super impressive thing: we hired her, then got super busy and really didn’t touch base with her for like a year. She just chipped away and got [it] done.”From The Shelf company history · Published on theshelf.com/about
Tools to build your visibility.
Build a Moat
Skool Community
A free community for founder-led businesses building AI visibility infrastructure. Join the waitlist to get early access when doors open.
Uninvisible:
An AI Visibility Playbook
The foundational guide to making your brand findable by AI systems — not just search engines. Built for founder-led businesses who are done being invisible to the buyers who matter.
Uninvisible MVKG
Notion Template
The Minimum Viable Knowledge Graph system, ready to deploy in Notion. Map your entity structure, document your frameworks, and build the infrastructure AI systems need to recognize and recommend you.
I see patterns
before they become
someone else’s trend.
I’m Sorilbran Stone — Detroit-based visibility engineer, organic growth strategist, and founder of Five-Talent Strategy House. I work at the intersection of storytelling and machine logic: making complex systems readable to humans and to AI.
I spent 8 years leading marketing strategy inside a 5× Inc. 5000 influencer marketing agency — building a content engine from scratch into $42M in sales-qualified pipeline. I’ve been doing SEO for 15 years and leading content teams for more than 10. I didn’t leave the agency to do something safer. I left to build the discipline that didn’t have a name yet.
AI visibility engineering is the practice of making your brand machine-readable — so that whether a buyer is clicking blue links, scrolling a social feed, or asking ChatGPT who to hire, you’re the answer that comes back. Not because you gamed a system. Because you built the infrastructure.
I work with founder-led B2B companies who are done waiting for their competitors to find this first.
Using AI to Find Winnable Markets: Smarter Positioning for Sustainable Growth
If you’ve hit a ceiling, you may have the right business aimed at the wrong market. Learn how to use AI-powered research tools and simple frameworks to identify winnable segments, assess demand and competition, and choose stronger positioning.
- Spot your 3–4 “blue puddles” (winnable segments) instead of chasing crowded markets
- Use AI to pressure-test demand, competition, and positioning in minutes
- Leave with practical templates + workflows you can reuse immediately
Introducing Momentum Sessions
Welcome to the prep period for 2026. This year, I’ve got your back on visibility.
The 2026 Momentum Session is a focused, 90-minute working session where we tighten up how your business shows up online — in search, inside AI tools, and across your core channels — so more of the right people can actually find you.
- Complete the intake form: You answer key questions about your business and current visibility. I review how you’re showing up across your website, search, and socials.
- Receive your Visibility Snapshot: A simple readout of what’s working, what’s not, and where discovery is breaking down.
- Your session: One 90-minute block, or a 30-minute teardown + 60-minute activation. Your choice.
- Tackle the hardest visibility task together: We use the session to start the thing you’ve been putting off — updating a key page, optimizing messaging, tightening LinkedIn, or shaping AI-ready content.
This is your moment. Let’s build momentum.
See What’s Included