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Whether you’re right on point or running behind the moving train on this one, influencer marketing is killing the game. Whereas your Facebook posts may only get shown to 1% or 2% of your followers, BOSS influencers are consistently getting 2% to 5% ENGAGEMENT on their posts, translating to increased brand awareness, product visibility, and the holy grail of marketing – sales.


Read this post on social marketing stats that I wrote for TheShelf.com to help you get a handle on just how important a role influencer marketing should play in your marketing strategy in 2018.


 

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