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To grow your local business, there’s one thing you need to master besides your craft – creating content that helps your customers find you, trust you, and buy from you.

 

One of the biggest challenges emerging brands and small businesses face is finding the time to market their businesses in a way that is affordable and effective.

It’s not easy.

If creating content isn’t your business, and you don’t have time to learn, I can help you. 

My team and I help small businesses, solopreneurs, public figures, and thought leaders use articles, books, videos, training courses, and social media posts to build their brand and get more customers.

 

 

 

 

 

Will Alexa Find Your Business When Your Customer Runs Out of Product?  

I peeped this little gem during March Madness 2017. And it stunned me. I thought I had a few more years to help businesses get things in order before Alexa sort of took over the Internet.

Here’s the ugly truth no one wants to think about: In the next 18 months, your customers will be searching the web almost exclusively with voice commands and by tapping the icons on their phones. My question to you is:

Will Alexa be able to offer your company as an option for your customers when they conduct voice searches?

Google search on smartphoneYour website and social media play a huge role in whether your clients are able to find you online. The speed at which your website loads, its design, and the user experience, as well as your content, keywords, in-text links, social media presence, and business citations all play a part in how search engines rank your site.

 

But the most important ranking factor is the quality of the content on your site – that means the message it sends and the value it provides site visitors. 

 

 

 

Content Packages: Here are the 4 Core Services I Provide My Clients

 

1. SEO Services for Your Website

With search engine optimization services, I audit the content on your site to align your content with your business goals. That means doing research to find out what and how your customers are searching  online and using that information to identify the keywords and keyword phrases you should be using in your content.

I will skip the technical aspects and go straight to some of the simpler SEO strategies like identifying your site’s strengths and weaknesses and suggesting fixes; tweaking the articles, images, and media on your site’s pages to ensure your pages show up high in Google search results; adding your business to local business directory listings and updating the information in your social profiles so that it is also search engine optimized; making sure you have a valuable network of high-quality sites linking to your website; and ensuring your behind-the-scenes meta tags are doing their job to make sure search engines know who you are and what your site is about. 

 

Basic Site SEO

$185
  • 10 keywords

  • Up to 25 site pages/posts

  • On-page SEO

  • Local directory listing with Google, Bing, Facebook, Whitepages + 10 online business directories

  • Seo for active social profiles
  • 90 days of social posts
Buy Now

Done-For-You Content Published to Your Website and Social Media Accounts Daily

One of the more time-consuming aspects of content marketing is creating the actual content. According to Hubspot (a resource website for content marketers), it takes the average marketer 1-2 hours to write a 500-word blog post. And let me tell you – 500 words is nothing when it comes to blogging.

For you, finding 1 – 2 hours every day to blog is one thing. Figuring out what to blog about for an hour or two every day is an altogether different story.

I automate the content creation process for you.

At the beginning of our agreement, you and I will sit down to talk about your short-term business goals, and craft a content strategy that supports your mission.

A strong content plan incorporates company-wide, regional, national, and cultural special events. With an action plan in hand, I will create a monthly content calendar, complete with company events, product releases, national holidays, monthly awareness holidays, and hashtag holidays. My team and I will create your content weekly and schedule it to publish 1, 3, or 4 times a week.

My Brand Builder package includes one piece of premium content, which could be an infographic, ebook or other piece of valuable information that your target audience wants. With the Brand Builder package, every month, you get a premium piece of content that you can either sell or use to generate leads for your business.

Anytime you can add to your intellectual property portfolio, you’ve done a smart thing.

 

Web Presence

$277/month
  • Keyword research + list of 10 keywords
  • 5 keyword-optimized, multimedia blog posts
  • Cross promote blog posts to social media platforms
  • Re-publish one post per month to social blogging sites
  • 10 unique social posts across 2 platforms
  • Month-end website traffic report
  • 1 premium content piece
Buy Now

Digital Footprint

$462/month
  • Keyword research + list of 20 keywords
  • 10 keyword-optimized, multimedia blog posts
  • Cross promote blog posts to 2 social media platforms
  • Re-publish 2 post per month to social blogging sites
  • 20 unique social posts across 2 platforms
  • Month-end website traffic report
  • 1 premium content piece
Buy Now

Refresh & Repost – Update the Content On Your Site

One thing I warn my clients against is falling into the one-and-done mindset. When it comes to web technology and the Internet of Things, there’s no such thing as one-and-done. As the web evolves, so must the web strategy for your business.

Just as you update your wardrobe to maintain your brand’s persona, you need to update your website and your site’s content. That means taking a second look at older content and updating it. I call this The Refresher.

Refreshing the content on your site is a good practice to adopt. You do it when you add new products or update the product descriptions when you modify your service offerings. You should also consider updating individual posts if they become outdated, and republish them both to your site and your social media accounts.

Don’t worry about the possibility your audience has already seen it. There will always be people in your network who missed a piece the first time you promoted it. Or maybe your content didn’t apply to them then, but their situation has since changed and a re-post would grab their attention. And of course, there are new people in your network now.

Use The Refresher to revise, update and republish valuable content you’ve already published to your website.

 

Mini Site Update

$259
  • 10 keywords
  • Revise & optimize up to 15 site pages / posts
  • Update & keyword optimize up to 15 site images
  • Share each post to 1 social media platform
  • 90 days of social posts
Buy Now

Authority Site Update

$999
  • 30 keywords
  • Revise & optimize up to 51-100 site pages / posts
  • Update & keyword optimize up to 100 site images
  • Share each post to 1 social media platform
  • 90 days of social posts
Buy Now

Use EBooks and Guides to Build Your Brand and Generate Leads

The one thing all marketers and sales professionals know as one of the keys to their success is the ability to generate enough leads. Sales is a numbers game. Whether you convert 1%, 5% or 30% of your leads into paying customers, the important part is making sure to consistently generate new leads.

So, your best bet is to increase the number of prospects you have while also improving your sales technique.

In the world of digital marketing, one of more effective ways to convert site visitors to prospects is by trading your valuable insights for their contact information.

Bundling kick-butt strategies into an easy-to-read eBook or guide that your site’s visitors can download and maybe share with their network is one way to convert people into prospects, generate leads, and build your brand.

I specialize in helping busy professionals, thought leaders, and small businesses turn expertise into information products such as books, guides and courses. We can turn a short, 90-minute conversation about you into an on-brand, 50-page eBook that you can sell at your next workshop, or give away for free to generate leads.

And the time investment required from you to complete the project generally doesn’t exceed two hours.

 

Ultimate Guide

$309
  • Up to 15 A4 pages of content
  • 45-minute consultation
  • Conversation transcript
  • Table of Contents approval
  • Copyright page and references
  • Writing & editing
  • Format for digital & print
  • 2 book cover design options
  • “About the Author” bio
  • Back cover description
  • Publish to Kindle + iBooks
Buy Now

50-Page EBook

$879
  • 50 to 60 A4 pages of content
  • 1-2 hour phone converstion
  • Conversation transcript
  • Table of Contents approval
  • Copyright page and references
  • Writing & editing
  • Format for digital & print
  • 3 book cover design options
  • “About the Author” bio
  • Back cover description
  • Publish to Kindle + iBooks
Buy Now

I know from experience, running your business is more than enough work to do without having to master digital marketing. So get the help you need and let someone who understands the nuances of content marketing take the lead on that aspect of growing your brand.

Get more information on my services, and inquire about custom content packages and short-term contract work by calling me at (678) 466-9336. I am in the Greater Atlanta area.

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Contact Sorilbran

Email

strategy@sorilbran.com

Phone
(678) 466-9336

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