An Open Letter to Every Small IT Company That Doesn’t Give a Damn About SEO

An Open Letter to Every Small IT Company That Doesn’t Give a Damn About SEO

I was browsing Upwork for interesting projects and came across one for an IT company that needs SEO help. I checked out the company’s website and its social. I never got around to submitting my actual proposal to do the SEO work because after seeing their digital footprint, I decided to just offer some advice. My advice was so spot-on for many of the SaaS and IT companies I’ve done copy for that I decided to make it a blog post. Enjoy and deploy.

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Friend,

I’m going to lead with a peculiar statement and that is this: I’m not sure what it is you do.

That may or may not be a bad thing, depending on who your client typically is. If your clients are other tech stars, huzzah! You are probably winning!

If they are regular Joes like me (I literally read your website, then went and made a cup of coffee before coming back again), you may have a UX issue as well.

The next thought I’m going to lead with is that I may not be the best fit for your team. I say that because if someone on your team cannot de-nerd your home page for me, I’ll be no good to you.

But I am a helluva SEO writer and a brilliant content strategist, if I do say so myself. So, I do have recommendations for you.

TIP #1 – BLAND, WHITE-LABEL FILLER

Get rid of sentences like these: “Our company provides a wide range of Project Management and Installation Services to meet your business needs.” Found it on your IT Project Management page. You get one or two sentences to drive the point home before your prospect’s eyes start to glaze over. SKIP THE FILLER. NEVER FILLER. Go straight to their problem, the pain it causes them, and how you solve the problem.

TIP #2 – WHAT TO BLOG ABOUT

Only write about what your customers are searching Google for answers to. None of your customers are searching the term “Redundant IT Support.” But they are white-knuckling their phones and dashing around the office punching in stuff like:

“What to do when your IT network is down.”

“How do I choose an IT support team?”

And saying stuff like…

“OK Google, how do I repair a broken network fast?”

The words your customers use to conduct Google searches are your KEYWORDS, and keywords are what Google is looking for to connect your solution to their problem.

Use keywords in your blog titles and throughout your blog content at a density of about 2% to 4% (2 to 4 keywords to every 100 words in your blog post).

TIP #3 – GET YOUR FACEBOOK AND INSTAGRAM GAME TIGHT

I see you’re making use of your Facebook page. I have one suggestion: Stop talking just about technology. If you MUST tech-it-up, how about telling people the inner workings that must be in place for the Oscars to go off without a hitch? How about just putting up a cool quote or two that the funniest guy in the office said? What about a 10-second Instagram series called, “What I hate about tech guys”? Just be people like 30% of the time and techxperts the other 60%.

Oh, 10% of the time, you’re going to be asking for the sale.

That should get you started.

I’ve attached my resume for you to review. I can help you. Contact me. -Sorilbran

P.S. – *** If you have the resources, consider updating the look of your website. Go full-width, bold colors, clean design. When it comes to your home page, choose graphics + headlines over paragraphs. Easier to grab people’s attention that way.  I’ve attached a picture of how your current home page looks on my phone. So many words. It’s like a Stevie Wonder song.

 

 

 

SEO Services That Get You Found Online

SEO Services That Get You Found Online

Get on the first page of Google and make sure your customers can find you.

As a Content Strategist, search engine optimization (SEO) is the core of my business. Even more than being able to put words together in a way that impacts the reader, the ability to create and curate articles, videos, and other multi-media content so that it gets found online is – without a doubt – my most valuable offering. Here’s why.

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What is SEO?

Search engine optimization is the process of making sure online content shows up high in the search results. Each piece of content you publish online – whether it’s an article, picture, video, or other multi-media content – should be created so that search engines like Google, Yahoo!, YouTube, and Facebook can find it.

The science and art of “doing SEO” lies in being able to figure out which keywords and keyword phrases to focus on when you create content for the web.

In a nutshell, a keyword is the word, phrase, or sentence somebody types into the Google search bar (or speaks into their phone, or asks Amazon Echo) when they’re searching for something online.

I talked a bit about this in the article on products and services.

There are over a billion websites online now. So, when people look for information online, they are specific.

For instance, if you want to order take-out Chinese food, chances are, you’re not going to just type “Chinese food” into your phone. You already know from experience that just typing in the words “Chinese food” will to give you everything from do-it-yourself recipes to La Choy ads.

No. If you want a good Chinese restaurant in your area, you will narrow down your search by saying something like, “Chinese restaurants near me” or “Chinese food in Conyers, Georgia”

People generally don’t do broad searches anymore because it takes too much time to sort through the search engine results. When people search online, they try to be as specific as possible to turn up the best results.

That’s the importance of keywords and keyword phrases.

Using the right keywords makes sure your content gets listed in the search results when people are looking for a product or service you provide. Search engine optimization (SEO) makes sure you show up in the top of those search results, preferably on the first page of Google results

“What Keywords Do You Want to Rank For?”

That’s the question I ask each one of my clients as I sit down to plan their content strategy. In the planning stages, it’s essential for me to know two things:

  1. The outcomes my client expect over the next 90 days, 6 months and 1 year; and
  2. The keywords my client deems most important to his or her business

Honestly, by the time I ask the keywords question, I already know what keywords my client should be using.  I’ve already asked enough questions about my client’s business and goals to create a preliminary list of search terms their customers are probably using to find them.

Nevertheless, I ask my clients to tell me the keywords they want to rank for because it gives me an idea of how my client wants to be seen online, and also gives me an idea of how well my client understands keyword strategy.

My job is helping you create a keyword strategy that supports your  overall business goals. That means using SEO to get your brand or business found online. It means working together to determine what your online conversation should be, and the best way to turn your online audience into paid customers.

If you need help pulling together your content strategy and shaping a powerful online message, call me at (678) 466-9336. That’s my forte.

 

Done-For-You, Multimedia Blog and Social Content

Done-For-You, Multimedia Blog and Social Content

The Internet is one thing and one thing only – content. So, if you plan to make your mark online, it’s time to get serious about your content.

When I first started in digital publishing, I worked remotely for an east coast boutique marketing irm. At the time, I had no real concept of how digital publishing industry was changing the way we communicate. All I knew was I wanted to go into publishing, and since I’m a hands-on type of person, I knew that meant working in the industry, not just reading about it.

So, without really understanding the importance of what I was doing, the first skill I learned as a professional writer was how to create search engine optimized content using geo-locational keywords.

A few years later when I began selling a diet product as a side hustle, I built a tiny website and created blog content. I knew doing so would boost me to the front page of Google for my main two or three keyword phrases.

The Secret to Getting to the Top of Google Search Results

In a very short span of time, I went from passing out cards and hoping people would call me to having $600 days. I always asked my customers how they found me, and without fail, they would say they found me on Google. 

Never my business card.

Never my eye-catching flyers.

Google.

Of course, I stopped ordering business cards. I didn’t need to pass out any more flyers. I just made sure I published SEO content to my website regularly and cross-promoted to Facebook and Twitter. (Back then, Twitter wasn’t as noisy as it is now, and Facebook had just launched its business pages.)

Brand Message + Audience + Content Planning = Results

What got me to the front page of Google?

SEO tricks? No.

Plugins and analytics software? No.

What got me to the front page of Google was knowing how to create, publish and promote keyword-optimized content for my audience. I knew how they searched online. I learned where they hung out online. I  used articles, images, and a video or two to promote my website and my product.

And the Google bots that run the Internet rewarded my efforts.

Here’s the big, simple takeaway about creating content: When you know your audience and you know your message, you can create content for your audience that makes them want to work with you, buy from you, and become raving fans.

The Challenge Most Businesses Face Creating Content

The biggest challenge most emerging brands and small businesses face is finding the time to do the work needed to produce content that will resonate with the audience.

It’s not easy.

If creating content isn’t your business, learning how to do it right takes time and energy you may not have. This is especially true of my client base which is made up of solopreneurs, thought leaders, inventors and micro business owners.

The last thing you want or need is ONE MORE THING TO DO.

I understand. As a serial entrepreneur, I’ve been there and done that.

As a content strategist, I specialize in doing the seven things needed to create powerful content:

  • Identify your business goals
  • Shape your message
  • Learn about your audience
  • Find out where your audience hangs out online
  • Create SEO content that will resonate with them
  • Promote that content in a way your audience would like to receive it
  • Publish and republish your content in as many media and on as many platforms as you can and still have impact
  • Track the results to make sure we’re on target to meet your business goals

I know from experience, running your business is more than enough work to do without having to master digital marketing. So get the help you need and let someone who understands the nuances of content marketing take the lead on that aspect of growing your brand.

I have several content packages available. Choose one. Let’s run with it. 
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