If you think every body is already blogging and you’re tardy to the party, take heart. It’s better to do it now than do it never. Let’s talk about blog basics, then you decide how it can benefit your brand.
What is a Blog?
Weblogs, more commonly referred to as blogs, are websites that are frequently updated with content. Blogs are usually authored by small groups of individuals and published to the Internet as commentary, information or diaries.
Over the past 15 years, blogs have gone from being mostly the chronicles of a person’s daily life (that’s where the term “web log” comes from) to being actual news outlets.
As more and more people took to blogging, and more and more people took to reading blogs, the validity of blog content grew. These days, many major news companies grab their headlines and story angles from the blogs. Bloggers with large, loyal followings are consider influential members of the media.
Blogging is used as a way to publish breaking news, spread ideas, and express opinions. Social media enables blog content to be shared (and re-shared) with thousands of people in a matter of seconds.
Blog Are the New Press
One benefit of blogging is that it allows folks who are not tech-savvy to create and publish articles, pictures,videos, and other media for the world to see. In stark contrast to what blogging looked like at the turn of the century, blogs today often look more like CNN, Ebony.com, and Vogue.com.
A stat published by Journalism.org reported 50% of Americans under the age of 30 get their news online, and 49% of Americans 30 to 49 get their news online.
What that stat means is that if you are not in a position to broadcast to the masses by television appearances, you can likely reach your target audience online.
There are blogs in just about every niche imaginable, and many of these blogs are considered “authority sites.” Authority sites are websites that rank high in search engines, have a high trust factor, and are typically viewed as credible resources on a given topic.
Many of today’s self-made gurus have earned the designation, in part, by consistently creating and sharing quality blog content.
Blogs vs. Site Pages
Now, there is a difference between your blog posts and the pages on your site. The pages on your site include your About page, products and services pages, legal notices, and contact page). They are static content, meaning they don’t change often. You may update them once or twice a year, more if you get new products in or add to your menu of services.
Blogs posts, on the other hand, are dynamic content. You will be adding blog posts to your site far more frequently than you add pages. When you land on a site like BlackEnterperise.com or Inc.com where there are tons of headlines on the home page, you can bet the entire site is essentially blog content.
If you are looking for a way to grow your brand, establish credibility and get found online, blogging is a fail-proof method for doing just that. Post as much as you can as often as you can consistently. And watch your brand grow.
Of course, if DIY content is not your thing and you want help developing your content strategy, creating your content calendar, and actually creating multi-media content, I’m just a phone call away.