Sorilbran Stone
Creator of NORAH | Visibility Engineer and Organic Growth Strategist for Detroit’s Business Ecosystem
Helping high-potential brands drive growth and pipeline by teaching search and AI who they are, what they offer, and when to recommend them.
Upcoming Events · Dec 2025
Where I’ll be in the room talking funding, AI visibility, and building reliable pipeline in Detroit’s startup ecosystem.
Tech the Halls — Holiday Pitch Competition
Live pitch event with 12 Detroit startups competing for funding and support — including a live presentation and demo of NORAH.
- Meet founders building in Detroit’s tech ecosystem
- See how NORAH supports go-to-market strategy
- Great room for investors, partners, and operators
Black Tech Saturdays Holiday Celebration
Community holiday gathering and tech showcase at Newlab Detroit, featuring hands-on demos of NORAH and AI-powered go-to-market tools.
- Live NORAH walkthrough with founders
- Connect with Detroit builders, technologists, and partners
- See how AI visibility shows up in real time
VISIBILITY ENGINEERING for REVENUE BUILDING
I Build Intelligent Systems That Teach Search Engines + Ai Models Who You Are and When to Recommend you.
I live and work at the intersection of storytelling and machine logic, making sense of complex systems – whether human, digital, or machine.
I see patterns before they become trends, and build processes that connect story, structure, and strategy so brands – and the people behind them – can be seen, understood, and chosen.
Sometimes that means training AI to recognize expertise. Sometimes it means building pipelines that turn thought leadership into measurable demand. Whatever it is, I’m good at locating the throughline, identifying intent, and turning a value proposition into a legitimate reason to believe.
Friend, it’s a peculiar little moment we’re in right now. Everything that seemed unnecessarily offbeat about me has found a soft landing place, toggling the world between teaching machines how to think like us while teaching people how to think with machines. Bro, when I say Happy Place…
Welcome to my OS. This is where I document my work, my processes, my thoughts, my rebuilds. I freely share insights. The implementation? Oh, I can help there, too. Clarity or Strategy – you choose.
Introducing Momentum Sessions
Welcome to the prep period for 2026. This year, I’ve got your back on visibility.
The 2026 Momentum Session is a focused, 90-minute working session where we tighten up how your business shows up online — in search, inside AI tools, and across your core channels — so more of the right people can actually find you.
- Complete the intake form: You answer key questions about your business and current visibility. I review how you’re showing up across your website, search, and socials.
- Receive your Visibility Snapshot: A simple readout of what’s working, what’s not, and where discovery is breaking down.
- Your session: One 90-minute block, or a 30-minute teardown + 60-minute activation. Your choice.
- Tackle the hardest visibility task together: We use the session to start the thing you’ve been putting off — updating a key page, optimizing messaging, tightening LinkedIn, or shaping AI-ready content.
This is your moment. Let’s build momentum.
See What’s Included
Off-WORLD REsources
Here’s Where to Find Me (and My Work)
NEW FRAMEWORK
Train AI to Sound Like You
Writing with AI can get sticky – it’s fast, but it isn’t precise. And that means, AI can write a great article… that sounds NOTHING like you or your brand. Your voice needs to survive the process.
Most AI-generated content sounds… like AI. Solving for I™ shows you how to preserve your tone, rhythm, and strategic intent – without getting flagged by detection tools or losing credibility with your audience.
Solving for I™ is the content framework for creators, founders, and small teams who want to stay visible, human, and ahead of the curve.
Engineer Your Visibility in the AI Era
Build a digital presence that AI understands and your audience remembers. Whether you’re a founder, marketer, or multi-hyphenate creator, I help you show up where it counts — search, feeds, and futureproof systems.
✔️ Fractional Strategy for High-Growth Startups
✔️ AI Fluency Coaching for Founders + Creatives
Parting Shots
80% of people trust search engines
That’s according to the Edelman Trust Baromenter – 80% of people trust what search engines say about a person more than what the person says about themselves. If AI and search are telling your story, you better make sure it’s the one you want told.